Share this Job
Create Alert

Coordinator, Media Relations - Marketing & Communications

Date: Sep 18, 2021

Location: Minneapolis, MN, US

Company: Minneapolis Public Schools

Below is specific information for you to consider about this position.

Job Title: Coordinator, Media Relations - Marketing & Communications  and Requisition ID number: 80767

Close Date:  No established closing date;  open until filled

Organizational Unit:  Marketing & Communications (10001127) 

Site:  Davis Center (0001) 

FTE 1.0 FTE - 40 hours/week (52 weeks); this is based on full-time equivalency with 1.0 being full time

Union:  AMP(42) 

Functional Area:  Administrative 

Resume and Cover Letter are mandatory to apply for any position.




Under general supervision, plans and executes strategic media/communications programs that position the District in a positive manner in social and traditional media platforms; engages in effective working relationships with media outlets.


ESSENTIAL FUNCTIONS -- Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills.  This list is ILLUSTRATIVE ONLY, and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions, but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:


  • Prepares articles and press releases for the media.
  • Ensures the District protects and promotes its image in a proper, coordinated, and consistent manner.
  • Cultivates and enhances collaborative working relationships within the press and publicity community.
  • Manages the flow of news about the organization to the media.
  • Gathers and disseminates timely information to press and staff.
  • Optimizes communication system to enhance accuracy of communication.
  • Creates effective communication channels; monitors effectiveness and implements changes/improvements in procedures as necessary.
  • Seeks out opportunities for awareness and positioning; crafts message and promotes effectively.
  • Acts as a media spokesperson on behalf of the company and address questions and complaints.
  • Develops relationships with national and regional press contacts to ensure the District’s reputation is promoted and to deflect criticism.
  • Plans and oversees press events.
  • Detects public relations issues as they emerge and addresses them directly.
  • Researches and composes briefing materials.
  • Assembles press kits.
  • Composes and edits press releases, company literature, and articles for internal and external use.
  • Prepares articles and press releases for the media.
  • Demonstrates courteous and cooperative behavior when interacting with students, clients, visitors, and MPS staff; acts in a manner that promotes a harmonious and effective workplace environment. 
  • Enthusiastically promotes the Superintendent’s goals and priorities in compliance with all policies and procedures.
  • Maintains absolute confidentiality of work-related issues, records and MPS information.



Education, Training and Experience Guidelines

Bachelor’s Degree in Journalism, Mass Communications, Public Relations, or related field; AND four (4) years of experience in communications, public relations, or public affairs; OR an equivalent combination of education, training and experience as determined by Human Resources.  


Knowledge of:
  • Principles and practices of public relations, marketing, journalism, and public communications.
  • Applicable policies, procedures and regulations covering specific areas of assignment.
  • Correct English grammar, composition, spelling, punctuation, and vocabulary.
  • Professional journalistic methods, including research, presentation, and publication.
  • Computer graphic design techniques and software application packages.
  • Principles of record keeping and records management.
  • Public educations systems and the mission of urban education.


Skill in:

  • Maintaining composure in crisis situations in a fast-paced, energetic environment.
  • Effective verbal and written communication.
  • Preparing communications and public relations information for diverse audiences.
  • Writing, reviewing, editing and developing a variety of communications materials.
  • Developing and producing communications materials, and merging text and graphics.
  • Communicating effectively with culturally and linguistically diverse groups.
  • Visualizing, configuring, shooting and editing photographs.
  • Assessing and prioritizing multiple tasks, projects and demands.
  • Operating a personal computer using standard and specialized software.
  • Establishing and maintaining cooperative working relationships with co-workers.


Bargaining Unit: AMP l Grade: 64 l Salary Range*: From $77,722 - $97,064 per year l FLSA Status: Exempt

*The salary range is provided by the collective bargaining agreement associated with this position. Actual pay will be based on selected candidates’ experience.


MPS Offers a Desirable Benefits Package!

Pension (Employee Contribution) with District Match

MN Deferred Compensation

Eleven (11) Paid Holidays in addition to Paid Time Off

EAP (Employee Assistance Program) access to free, confidential consultation with counselors in the areas of personal and work concerns

LegalSheild/IDShield access to legal advice

Wellness and Fitness Programs

Medical, Dental and Vision Plans

Flexible Spending Account Options

and More!



A valid Minnesota State Driver’s License may be required. 



Work is performed in a standard office environment which requires occasionally lifting such articles as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and heavy phone usage.




Final candidates may be invited to interview with a committee.  Final appointment to this position will be contingent upon passing a criminal background check.
Diversity is one of Minneapolis Public Schools core values and is essential to our goal of putting children first and making them college-ready.  Diversity of our workforce provides us with a competitive advantage and allows us to better understand, communicate with and educate our diverse student body. Minneapolis Public Schools will not deny anyone the opportunity for training or employment because of race, color, creed, religion, national origin, gender or gender identity, marital status, status with regard to public assistance, disability, sexual orientation, age, family care leave status, or veteran status.


Minneapolis Public Schools strongly encourages diverse candidates to apply.

Posting Notes: | [No Established Closing Date]  | Marketing & Communications (10001127)  | Davis Center (0001)  | Administrative

Nearest Major Market: Minneapolis

Job Segment: Photography, Compliance, Records Management, Graphic Design, Creative, Legal, Records